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Influence: Science and Practice 5th ed

Updated: Aug 31, 2020

Author: Robert B. Cialdini

Released: 2014 (re-issue)

Oi punks! This book is a good one for ya to live your life a little clearer.

The book tackles the follow concepts.

Reciprocity - if i do something for you, you will feel like you need to do something back

consistency - we need to behave consistently. If you say you'll go to the show if you had money then I buy something from you for $5 .... your coming to the show right?

social proof - looking to others to see what I should do. We all laying some steel in on this boot party?

liking - if you like me i can get you to do stuff.

authority - i got the punk points so you gotta do what I say

scarcity - last EP, buy it mate!

So what do you do against these tactics?

Be a punk! Think for yourself.

Long live Oi!

Verdict: Solid concepts that in 2001 were bold. An easy read that'll help you make more balanced decisions.

4 out of 5 boots!

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