Influence: Science and Practice 5th ed
Updated: Aug 31, 2020
Author: Robert B. Cialdini
Released: 2014 (re-issue)
Oi punks! This book is a good one for ya to live your life a little clearer.
The book tackles the follow concepts.
Reciprocity - if i do something for you, you will feel like you need to do something back
consistency - we need to behave consistently. If you say you'll go to the show if you had money then I buy something from you for $5 .... your coming to the show right?
social proof - looking to others to see what I should do. We all laying some steel in on this boot party?
liking - if you like me i can get you to do stuff.
authority - i got the punk points so you gotta do what I say
scarcity - last EP, buy it mate!
So what do you do against these tactics?
Be a punk! Think for yourself.
Long live Oi!
Verdict: Solid concepts that in 2001 were bold. An easy read that'll help you make more balanced decisions.
4 out of 5 boots!