Positioning: The Battle for Your Mind
Author: Al Ries and Jack Trout Released: 2001
This book is 20 years old, my lord! It's been a loooong time since I read so I reread it.
Dated, but at the core has some good messages.
Give it a read if you are new to the topic.
Verdict: Skip unless you are new to this.
3 out of 5 boots