Positioning: The Battle for Your Mind

Author: Al Ries and Jack Trout Released: 2001

No time.

This book is 20 years old, my lord! It's been a loooong time since I read so I reread it.

Dated, but at the core has some good messages.

Give it a read if you are new to the topic.

Verdict: Skip unless you are new to this.

3 out of 5 boots